Have you thought of what a Spanish, French or English edition could do for your publication?
With proper management,
a Web edition can transform
your publication into a media mainstay.
LoGoZZ can help.
An increasing number of publications--dailies, weeklies, monthlies and trade journals--supplement their paper editions with a website. Only a few prestigious publications, such as Newsweek and Le Monde Diplomatique, use the Web to publish one or more international editions--an option the Internet makes affordable. Why not follow their lead?
AN INTERNATIONAL EDITION
One or more international editions of your publication will increase your readership.
Not a literal translation, each edition will be an adaptation, designed with a new audience in mind.
Your web edition might have a different frequency of issue. A daily might put out a weekly international edition (The Guardian,
Le Monde and El País all do this, although on paper); a weekly, a monthly selection of its
best articles and series. If your topic is specialized and your audience specific, a newsletter might do the trick.
A MEDIA METAMORPHOSIS
The decision to internationalize will put your publication at the forefront of the Internet-wrought media revolution.
Don't be afraid to think strategically. You have to think long-term.
Media internationalization has already begun and it's moving into second gear.
Capitalize on this strong market trend; your publication will be a
media leader for the century to come.
SUPPORT FROM START TO FINISH
Well versed in media matters, LoGoZZ can help you internationalize your publication, from designing, translating and
adapting the product to launching it on the Web. Daring to internationalize is
daring to put your publication on the map--as a world leader!
For more information